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Author: Marc Richardson

From the Sea to the Street: A History of Helly Hansen
Master Class
From the Sea to the Street: A History of Helly Hansen

The history behind one of the 1990s most overlooked outfitters: Helly Hansen

By Marc Richardson October 1, 2018
A Comprehensive Guide to the Comme Universe
Master Class
A Comprehensive Guide to the Comme Universe

There is a reason [Rei Kawakubo](https://www.grailed.com/drycleanonly/master-class-comm...

By Marc Richardson September 13, 2018
A Split Toe Odyssey: The History of the Tabi
Surfaced
A Split Toe Odyssey: The History of the Tabi

“The Tabi boot is the most important footprint of my career: it’s recognisable, it stil...

By Marc Richardson August 30, 2018
Burberry's New Look: What the New Rebrand Means for Its Rebound
Surfaced
Burberry's New Look: What the New Rebrand Means for Its Rebound

The general school of thought when it comes to rebrands is that they’re risky business....

By Marc Richardson August 7, 2018
adidas' Secret Weapon: A History of Boost
Master Class
adidas' Secret Weapon: A History of Boost

If you take an interest in style—whether that be high fashion, classical menswear or st...

By Marc Richardson July 17, 2018
How Modern Brands are Disrupting Convention on the Tennis Court
Lifestyle
How Modern Brands are Disrupting Convention on the Tennis Court

Fashion has always had a tightly woven relationship with sport. The aesthetics associat...

By Marc Richardson July 11, 2018
Our Favorite World Cup Kits Throughout the Years
Lifestyle
Our Favorite World Cup Kits Throughout the Years

If you think that the World Cup is exclusively about who ends up lifting the golden tro...

By Marc Richardson July 3, 2018
A New Age at Louis Vuitton: Deciphering Virgil Abloh's Debut Men's Show
Surfaced
A New Age at Louis Vuitton: Deciphering Virgil Abloh's Debut Men's Show

Arguably, the most eagerly anticipated show of the Spring/Summer 2019 menswear circuit ...

By Marc Richardson June 22, 2018
Atmos and the Art of Collaboration
Master Class
Atmos and the Art of Collaboration

Before KITH’s Ronnie Fieg or Vetements’ Demna Gvasalia—two extraordinarily proficient c...

By Marc Richardson June 21, 2018
Don't Give A FUCT: A History of Upending The Status Quo
Master Class
Don't Give A FUCT: A History of Upending The Status Quo

There are two schools of thought when it comes to Erik Brunetti. The uninitiated tend t...

By Marc Richardson June 7, 2018
"Nothing Beats a Londoner": Nike's Love Affair With London
Surfaced
"Nothing Beats a Londoner": Nike's Love Affair With London

In early February, Nike unveiled a new ad on YouTube: “Nothing Beats a Londoner.” Withi...

By Marc Richardson May 31, 2018
Tuned Up: A History of the Air Max Plus
Master Class
Tuned Up: A History of the Air Max Plus

Unbeknownst to anybody at Nike’s Portland headquarters, the future of Air was being dre...

By Marc Richardson May 24, 2018
The Mixed-Up World of Sacai and Chitose Abe
Master Class
The Mixed-Up World of Sacai and Chitose Abe

The "Child of Comme des Garcons" and Nike collaborator is a modern-day designer.

By Marc Richardson May 21, 2018
Football Fashion and Casuals: Sportswear's Globalization and Normalization
Lifestyle
Football Fashion and Casuals: Sportswear's Globalization and Normalization

In today’s day and age, brands are no longer confined geographically. Thanks to the int...

By Marc Richardson May 10, 2018
From Footwear to Menswear: A Brief History of Mihara Yasuhiro
Surfaced
From Footwear to Menswear: A Brief History of Mihara Yasuhiro

A look at the lines and collaborations of Japanese designer Mihara Yasuhiro

By Marc Richardson May 8, 2018
Mackintosh: The Definition of Waterproof Outerwear
Master Class
Mackintosh: The Definition of Waterproof Outerwear

Few brands—if any—can lay claim to a historical legacy as enduring as Scottish outerwea...

By Marc Richardson May 2, 2018