Childish Gambino Unveils His adidas Collab, "Donald Glover Presents"
Childish Gambino Unveils His adidas Collab, "Donald Glover Presents"
- Words Anteneh Gebre
- Date April 18, 2019
The collaboration between renaissance man Donald Glover (known to fans of his music as Childish Gambino) and adidas Originals is finally here.
The two have teased their collaboration for months, starting with an animated clip in the style of Glover’s music video for “Feels Like Summer” in September 2018. Today marks the official unveiling of what is being called “Donald Glover Presents.” The collection features three classic adidas models, reimagined by Glover: the Nizza, the Lacombe and the Continental 80.
Anyone who has followed Glover this far knows that storytelling is at the heart of everything he does and this partnership does not deviate from that. While many celebrities have simply opted to debut their new products with photo shoots, Glover opted for a series of short films starring himself and actress-comedian Mo’nique.
Each shoe comes in an off-white color, with deconstructed details such as inside-out eyestays, uneven stitching and fraying at the seams. Moth branding is featured on the insole of all three models and the back tab of the Nizza and Lacombe. The overarching narrative of the collection comes from Glover’s belief that worn-in sneakers hold value through the experiences had by the wearer. In the series of films, Glover continuously drops things/has things dropped on them, as each stain creates its own lasting memory.
“Rich is a concept,” said Donald Glover, at a private event where the films were unveiled. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”
The adidas Originals x Donald Glover Presents Collection will be available April 26. Be sure to check Grailed’s Hype marketplace for your first chance at Donald Glover’s first sneaker collaboration.
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