As far as timing is concerned, Tiger King: Murder, Mayhem and Madness could not have come sooner. Released in the midst of an international quarantine in response to the COVID-19 Coronavirus, the Netflix docutainment series was exactly the absurdist, "so-ridiculous-it-must-be-true" odyssey the millions of us confined to our homes desperately needed. With a cadre of despicably corrupt characters, a failed murder plot and a still thriving illicit big cat business most Americans were blindly unaware of, the seven episode series unfurls over the course of five-plus ridiculous hours, each more insane than the last. While self-proclaimed Scarface Mario Tabraue and sex-cult authoritarian-meets-animal trainer Doc Antle are both fascinatingly demented in their own right, they both pale in comparison to the series anti-hero: Joe Exotic.

The central figure of the series, Joe Exotic is no doubt the only private zoo-owner who both ran for president and was convicted implicated in a murder-for-hire plot targeting his main “rival”—conservationist and similarly peculiar character Carol Baskin. A gun-toting, mullet rocking, meth-smoking polygamist, Joe Exotic is a renowned character in the big cat scene, a successful breeder who is better known for his outlandish antics and InfoWars-esque web show than his business acumen. Despite a questionably abusive relationship with his two husbands and run down shoddy for-profit zoo, Exotic is a strangely likable, albeit tragically flawed individual who you can’t help but root for—which makes his eventual fall all the more impactful.

Born Joseph Allen Schreibvogel (now Maldonado-Passage), the zookeeper’s tragic story—childhood rape, older brother’s death, drug addiction—somehow, at least in the context of the show, counteracts his innumerable faults, an anti-hero who viewers simply cannot get enough of. Strangely though, of Maldonado-Passage’s many quirks, it’s his style that became a sticking point. Equal parts rural workwear and country chic, the egomaniacal country singer’s redneck couture is oddly perfectly on trend.

In honor of our newfound TV hero, we broke down exactly what makes Joe Exotic’s “ugly” in a good way fashion so iconic, and the brands you need to mimic the look. When quarantine finally ends, we are betting even the most stylish men will mimic Joe Exotic—hell, Diplo already did. While Joe Exotic is stuck in prison for the next twenty odd years, his enigmatic style is here to stay.

"Tiger King: Murder, Mayhem and Madness" is streaming now on Netflix

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