Supreme Taps Shoegaze Icons My Bloody Valentine for New Collab
- Words Grailed Team
- Date April 20, 2020
Supreme is no stranger to collaborations with musicians, with past partnerships featuring artists like Dead Prez and The Velvet Underground. For Spring/Summer 2020, the brains behind the Box Logo have tapped Irish-English alt rock group My Bloody Valentine on a new series of gear.
Famous for pioneering the dreamy, lo-fi, almost-ambient "shoegaze" genre, My Bloody Valentine is one of the most influential artists of the late-1980s and 1990s, earning plaudits for its 1988 debut, Isn't Anything, along with 1991's Loveless. While My Bloody Valentine was highly praised by its contemporaries, the brand gained a new wave of notoriety after Sofia Coppola tapped the group's singer and guitarist, Kevin Shields, to feature heavily (along with My Bloody Valentine) on the soundtrack for her cult film, 2003's Lost In Translation.
The collaboration features a trucker jacket, a hoodie, a selection of T-shirts and a crop of rayon camp collar shirts (a Spring/Summer Supreme staple)—utilizing original album artwork from the group's various releases.
The My Bloody Valentine x Supreme collection will be available on April 23 via Supreme’s webstore, while Japan will see an April 25 release. Be sure to check Grailed’s Hype marketplace for your chance to cop.