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Tag: air-max
Surfaced
"Nothing Beats a Londoner": Nike's Love Affair With London
In early February, Nike unveiled a new ad on YouTube: “Nothing Beats a Londoner.” Withi...
May 31, 2018
Master Class
Tuned Up: A History of the Air Max Plus
Unbeknownst to anybody at Nike’s Portland headquarters, the future of Air was being dre...
May 24, 2018
News
Skepta's Latest Nike Collaboration Has a Release Date
After much anticipation and [an extremely successful Nike collaboration in 2017](https:...
April 27, 2018
Master Class
Degrees of Air: The Evolution of the Air Max Heel Unit
As far as the Air Max family is concerned, Nike’s emphasis has, for the most part, been...
March 26, 2018
Master Class
Nike's Problem Child: A History of the Air Max 98
When it comes to Nike’s Air Max family, not all shoes are created equal. Some, like the...
March 1, 2018
News
30 Years of Air: A Look Back at 2017's Year-Long Air Max Celebration
Before writer, sneaker scholar and storyteller Gary Warnett passed away this September,...
December 29, 2017
Master Class
The Birth of Air: A History of the Air Max 1
When Nike began as Blue Ribbon Sports in 1964 it was all about innovation. The Waffle R...
December 18, 2017