A proto-internet, proto-”meme brand” (in the modern understanding of the phrase), #BEENTRILL# consisted of some of today’s most influential individuals, including Virgil Abloh, Heron Preston, Justin “JJJJound” Saunders and Matthew Williams. The collaboration occurred right at the beginning of Travis Scott’s major-label career, with the collective—in Williams’ own words—”[making] some tour tees for him—it was as simple as that.” The collab’s most recognizable piece, a woodland camo-printed longsleeve bearing phrases like “Irie Trill Vibes” and “La Flame” (in the brand’s drippy typeface), made its appearance during a Travis Scott and #BEENTRILL# performance at the 2013 edition of the Fool’s Gold Day Off concert event.

A stepping stone for fellow G.O.O.D. Music member Kid Cudi, the New York outpost of Japanese streetwear icon BAPE has a rich history all its own. In celebrating the store’s decade-long history, BAPE unveiled a series of collaborations with fans and friends of the brand, featuring names like Big Sean, Pusha T, Virgil Abloh’s RSVP Gallery and Travis Scott.

Slightly predating the contemporary obsession with tour merch but continuing on in the lineage of Kanye West’s Yeezus tour, Travis Scott’s Rodeo tour-themed gear was packed with plenty of Scott-synonymous motifs—including flaming cacti and heavy-metal-inspired graphics. The standout piece was easily the embroidered Alpha Industries bomber, which Scott flexed himself on Instagram.

Featuring imagery reminiscent of his recent Rodeo tour merch, Travis Scott teamed with UK-based, military-inspired label Maharishi for a collaboration titled “Year of the Cowboy”. While the partnership was teased as early as the early months of 2016, it was formally announced in April. Showcasing his Houston roots, the collection’s (consisting of a custom pant, hat, longsleeve tee and tour jacket) clear centerpiece was the tour jacket; featuring an embroidered mural of Scott riding a bucking bronco, the garment was part-sherif department surplus, part-streetwear and 100 percent “La Flame.”

Shortly after his Maharishi collab and continuing his Rodeo-related drops, Scott unveiled a new crop of merchandise in June 2016. Incorporating the iconography that had, by this point, become staples in his graphic library, the collection features bull skulls, cacti and flames—symbols synonymous with the American southwest. The most interesting piece released was a patched satin varsity jacket.

Dovetailing with the release of his Hype Williams-directed “90210” music video, the subtle collection of tees and hoodies feature “90210” branded on the front, with a twisting floral graphic around the back.

After announcing that anyone who copped a physical version of his second album from his website would get a free piece from the collection, anticipation was high for Travis Scott’s latest crop of merch. When it released to the public days later, the 60-piece collection set the tone (at least aesthetically) for his then-new album. Centered primarily around a swooping eagle, the collection consisted of everything tees and hoodies, condoms and candles, ashtrays, lighters, towels, pillows and even a belted robe. It certainly doesn’t shift the paradigm when it comes to artwork, but it does stand as one of Scott’s most robust merch offerings to-date.

Returning to work with BAPE alongside Kid Cudi and Big Sean, Travis Scott released a T-shirt featuring him paired with BAPE mascot Baby Milo, recreated in BAPE’s cartoony figure style. The tee collection was made available at BAPE’s ComplexCon booth, keeping demand high and access to stock low.

After announcing pop-ups in NYC, Los Angeles and his native Houston, Travis Scott debuted a small selection of merch. Playing upon his affinity for eagles, the collection featured airbrushed-style graphics and lettering in the style of cut-out newspaper pieces. Compared to his expansive merch collection from earlier in the year, this small offering appears to have flown largely under the radar—even though Scott made an in-person appearance at the LA pop-up event.

The event earned its name—”Hood Toyota”—from a desire to bring his tour merch outside of the concert venue. As Scott explained to Highsnobiety, “At the end of the day it’s not just a pop-up. It’s a sample of the merch booth; it’s an extension of my tour. I couldn’t fit a car in the merch booth so I had to give people an extension of what I wanted through the pop up. The Toyota thing has always been a part of me. My homie Dozy used to come scoop me two hours away on my campus in San Antonio in his Toyota Camry. Toyotas are some of my favorite cars; I own three of them.”

After teasing a collaboration for months prior to its early 2017 release, Helmut Lang teamed up with Travis Scott for a surprisingly stacked collaboration collection. With patchwork, collaged graphics, the offering of tees, hoodies, denim jackets, a parka, jeans, sweats and even sneakers is reminiscent of ’90s Helmut Lang—as well as Rick Owens and Raf Simons. With phrases like “No Man’s Land” and “Cowboy” (itself a phrase-meets-motif used by Helmut Lang) combined with bull head silhouettes and plumes of smoke, it’s a unique partnership—but doesn’t sacrifice the aesthetics of either party in the process.

Originally unveiled at a promotional pop-up at SXSW, the “Birds Eye View” merch served as tie-ins for the tour of the same name. Ultimately released during the tour later in the same year, the hoodies and T-shirts utilize the same imagery seen in the SXSW pop-up, including a melting global, skulls and metal birds.

While on the road for his “Birds Eye View” tour, Travis Scott stopped off for a performance at New York City’s Terminal 5 venue. A surprise addition to the event, the concert was kicked off with a DJ set from Off-White designer Virgil Abloh. Abloh designed merch for the one-night-only event, utilizing Champion blanks for his T-shirts and hoodies. Bearing the name of the tour, the date of the concert and the venue (as well as Abloh’s and Scott’s names), the one-off items are exceedingly rare, often fetching prices six to eight times greater than their original merch booth pricetags.

Designed in support of his native Houston Rockets for Game 6 of the 2017 NBA Western Conference Semifinals, these tees combine the team’s “Run as One” playoff slogan with Travis Scott’s “Cactus Jack” logo. The tee was given out for free to fans who attended the game. While the Rockets ultimately lost the series against the San Antonio Spurs, this tee has had a recurring appearance at the Houston Rockets’ home court, the Toyota Center.

Dropping in retailers in October 2017, the collab between Travis Scott and the youthful-yet-upmarket denim brand Ksubi featured plenty of Scott motifs, all inspired by Texas; beyond a crosses and skulls, the collection’s signature symbol was a flaming dollar sign. Beyond Ksubi’s signature denim offering, the collection included various T-shirts, hoodies and a bomber jacket with interior harness detailing. Following his Helmut Lang collab from earlier in the same year, his work with Ksubi was another indicator that Cactus Jack could do far more than create clothes for his concerts’ merch tables.

Landing just in time for Halloween, Travis Scott indulged the darker side of his Texas roots with a collection of goods inspired by and centered around the horror classic, 1974’s The Texas Chainsaw Massacre. Simultaneously tying in with his October 28, 2017 show in NYC, the small collection of merch utilized images of the film’s villain—Leatherface—as well as artwork from the original theatrical release poster. While the T-shirts and hoodies serve as seasonally-appropriate, one-off merch for Scott’s Halloween show, the collection’s most unique piece is easily the Leatherface-inspired rubber mask—created to look like a stitched together version of Scott’s own head.

While his custom edition of the Jordan Trunner LX was technically the first Nike shoe Travis Scott put his name on, the bizarre Jordan Brand sneaker ultimately went unreleased. As such, the Air Force 1 Low “Travis Scott” was his first official Nike release. With 2017 heralding the Air Force 1’s 35th anniversary, Nike teamed with various Nike adjacent figures—including Virgil Abloh, Don C and Acronym’s Errolson Hugh. Travis Scott also made the shortlist. With an upper in classic all-white and a gum-bottom outsole, Scott put his spin on the sneaker thanks to the various side panel patterned Swoosh overlays (which could be stacked or swapped out), velcro lace patches and metal dubraes in the shape of fanged grills. The shoe released to the public on December 2.

Releasing on June 9, Travis Scott’s take on the Jordan IV became one of the most-hyped releases of 2018. While the model looks like the average Jordan IV from the side profile, there’s a few Travis Scott-specific details that help make this sneaker a standout. The colorway—red, black, white and light blue—is a callback to the Houston Oilers, Houston’s pre-Texans football franchise (now currently known as the Tennessee Titans). The left heel features the logo of oft-used Travis Scott’s nickname and record label, Cactus Jack. Paint splatter detailing is found both alongside the unique light blue suede upper, as well as the sock linter. Of Scott’s sneaker releases, this Jordan IV has actually had multiple “friends and family” iterations—helping to boost the sneaker’s public profile. The closest to the original is a version that looks virtually identical to the original release to the public—with the heel logo on the right heel changing from the Jumpman logo to “Nike Air”. The other two “friends and family” versions are complete color changes, including the “Purple Suede” and “Olive” (also known as “Khaki” or “Dark Gray”) iterations. It goes without saying that any of the “friends and family” releases are practically impossible to acquire for those not in Scott’s inner circle, and fetch astronomical prices on the resale market when compared to those from the wider public release.

Incredibly similar to Air Force 1 “Travis Scott” released in 2017, the “Sail” version of the Air Force 1 “Travis Scott”, was released just in time for the release of Scott’s then-new album, Astroworld. While this release and it’s earlier iteration appear incredibly similar, this version of the shoe utilizes an off-white “Sail”-colored canvas material on the upper, giving the shoe its nickname. While the side Swoosh logos are removable (like the earlier iteration) the sneakers were only supplied with a single, chromed-out Swoosh. The velcro tongue patches and grill-inspired deubre make a return from the 2017 iteration of the Air Force 1 “Travis Scott”.

With the album dropping on August 3, Travis Scott celebrated both before and after the release by unleashing a collection of Astroworld-themed merch, dropping in small clusters via 24-hour drip feeds from August 1 to August 10. Early selections of the merch were fairly straightforward, featuring Astroworld’s text logo along with the words “Wish You Were Here.” As the daily drops starting rolling in, the collection expanded to include 28 pieces, ranging from the usual hoodies, tees and caps (featuring a smiling globe graphic, skulls and phrases like “Look Mom I Can Fly”, “Enjoy the Ride” and “Put on a Happy Face”) to ashtrays, towels, a skate deck and a grinder. The graphics and text in this collection wouldn’t just continue a well-established lineage of Scott-themed album merch, but also define our current phase of Travis Scott style.

Far from the first time the Off-White founder collaborated with “La Flame”, Virgil Abloh added his touch to Astroworld-era Travis Scott merch with two separate tees. Both T-shirts feature the action figure version of Travis Scott (something that’s been a part of the Scott image library since the Rodeo days) in top-tier Nikes. One version features the Scott action figure on the front and back in Scott’s “Cactus Jack” Air Jordan IVs. The other features the figure in the same positions, but wearing Abloh’s “The Ten” collaboration Off-White Air Jordan 1s. While the former T-shirt was unveiled on Scott’s Instagram and available for 24 hours on August 9, 2018, the latter iteration (featuring Abloh’s collab Jordan 1) was limited to 500 T-shirts and available for purchase at Abloh’s DJ set at NYC’s Sony Hall on August 10.

More than just a nickname, Cactus Jack is also the name of Travis Scott’s record label. In true Scott fashion, the rapper crafted merch to celebrate his label, bearing all the hallmarks of Scott’s own tour merch. Announced on August 14 on Twitter, the collection is centered around the now-familiar “Cactus Jack” cross logo.

Dropping alongside the deluxe edition of Astroworld, Travis Scott released another mask of his face, with this version painted completely gold. While the mask did not come with the deluxe edition of the album, the album’s new release featured a gold statuette of Travis Scott’s—as seen on the cover of Astroworld.

Released in conjunction with November 17’s Astroworld Festival in his native Houston, Travis Scott naturally released a slew of festival-specific merch to sit alongside the equally stacked musical lineup. Reincorporating many of the symbols and phrases seen in earlier Astroworld-adjacent releases, the selection brought new meaning to the words “Wish You Were Here” (this time reworked to read “Where Were You?”). Interestingly, the drop features a flip on the Houston Astros’ “H” logo, swapping the “H” for an “A”.

Perhaps the strangest (and likely, rarest) form of Travis Scott merch, this particular piece is a reminder that sometimes all you have to do to get something is...well, just ask. When a student at Houston-area Eisenhower High School reached out to Travis Scott on Twitter with a request to use his artwork for its graduation T-shirts, Scott unexpectedly responded, suggesting: “Ill just design them for u guys and send a box thru how about that. ?” Three months later, Scott delivered on his promise, shipping T-shirts to Eisenhower High School Featuring his smiling globe graphic, along with the name of the high school and the phrase “Wish You Were Here.” Given that you’d have to be a member of Eisenhower High School’s Class of 2019 to actually obtain these T-shirts, it’s unlikely that you’ll find any of these out in the wild (unless, of course, you’re visiting Scott’s hometown).

In honor of another date of his “Astroworld: Wish You Were Here” tour at The Forum in Los Angeles, Travis Scott teamed with the city’s chapter of Dover Street Market. Featuring many of the same motifs (albeit with a more “sketchbook” art style) found on his other Astroworld-themed merch, these items feature the usual tees and hoodies, bearing both Astroworld slogans and “DSM” branding.

After using legacy models like the Air Force 1 and the Air Jordan IV as a canvas for collaboration, Travis Scott jumped straight into the modern day, reworking the recently released Jordan XXXIII. Known as the first Jordan release to be created without laces, the sneaker is easily identified by its “FastFit” system, which harnesses the shoe to the foot. Scott’s version of the shoe adds “Cactus Jack” branding to the tongue of the left sneaker and sockliner, while covering the shoe in a cactus-like “Army Olive” upper. The sneaker hit shelves on February 14, 2019.

Travis Scott’s most notable Jordan has a history that stretches on well before its release. While teased a few months before 2019, the shoe made a major public appearance on the feet of Maroon 5’s Adam Levine during his performance (which also featured Scott) at the 2019 Super Bowl LIII Halftime Show. Roughly a week later, during Scott’s performance at the Grammy Awards, official images of the collaboration shoe release, revealing the sneaker’s brown leather upper, stash pocket and signature reverse outer Swoosh logo. Shortly following his performance, the “Cactus Jack” Jordan Is dropped via Nike’s SNKRS platform. On Scott’s birthday, April 30, a small crop of the kicks released on the Cactus Jack online store. The same day, the sneaker received an official release window, dropping to the public on May 11.

Tying in with his March 2, 2019 Astroworld tour performance at New York City’s Madison Square Garden, Travis Scott released special iterations of his concert merch. Given that the Garden is home court for one of the NYC’s two NBA teams, this crop of merch is unique thanks to its New York Knicks branding.

The night following his performance at Manhattan’s Madison Square Garden, Travis Scott remained in the NYC-area, shifting one burough over to perform at Brooklyn’s Barclays Center on March 3. The merch included a tie-dye longsleeve T-shirt, featuring a burning subway car.

Travis Scott’s love for his local NBA is anything but understated. As part of Bleacher Report’s “NBA Remix” project, Scott teamed up with Mitchell & Ness to remix the Rockets jersey. Using the logo and colors from the Rockets Away jerseys circa 1986-95, Scott updated the design by placing his smiling globe logo on top of the rocketman’s face, adding sketched stars and Cactus Jack branding on the front and back.

If his love for the Houston Rockets is well-known, Travis Scott’s love for the Houston Astros is not far behind. Teaming with on-field outfitters New Era, Scott augmented the Houston Astros ballcap by adding stars (a similar treatment is seen on the front of his Mitchell & Ness Houston Rockets jersey edit). The back of the hat features his commonly used Astroworld-era phrase “Wish You Were Here” in a script typeface. It appeared on-field with Scott as he threw out the first pitch before the Houston Astros played the Oakland A’s at Houston’s Minute Maid Park.

Cult Japanese brand Readymade—known for reworking and repurposing vintage and military garments into new items (especially bags)—has teamed with various brands in the past, including BAPE and Just Don. In 2019, Readymade teamed up with Scott to create a selection of T-shirts. Inspired by the all-too-common Hanes 3-Pack of plain white tees, this collab keeps things fairly simple, serving up the Readymade logo in the Astroworld typeface, with Travis Scott written underneath. Like the multipack this product was inspired by, these tees came in packs of three.

Travis Scott and Kylie Jenner celebrated their daughter Stormi’s first birthday with an over-the-top party entitled Stormi World. The headline-grabbing event even featured a blow-up version of Stormi’s head as the party’s entrance—just as Travis’ does on the Astroworld album cover – and attendees each got to take home a hoodie to commemorate the evening. Along with most of the party’s branding, this friends and family hoodie was done up in the Astroworld style, complete with “Stormi World: It’s my birthday I can fly if I want to” written on the front chest in the album’s signature typography and “Wish You Were Here” emblazoned in puff print across the back. The hoodie itself is blue with a white bleach dye effect across the garment, matching the party’s storm clouds motifs. While this was not directly Travis Scott merch, it definitely still deserves a mention in La Flame’s lengthy merch history.

With the summer approaching, Travis Scott announced his “Astroworld Festival Run.” The string of shows would see him perform at JMBLYA, Rolling Loud Miami, Hangout Festival, Boston Calling, Firefly and Made in America over the course of the season. Exclusive “Festival Run” merch was available at each performance, comprised of hoodies and T-shirts (some tie-dyed) with phrases such as “Beyond Belief” and “Feelin’ Alive”.

Shortly after the Travis Scott x Jordan I High’s highly anticipated release, Jordan Brand and La Flame delivered a capsule collection to accompany the sneakers. The drop was highlighted by a mocha brown tracksuit outfit with Jumpman logos, Cactus Jack cross branding and reverse Nike swooshes. Hoodies, T-shirts and shorts featuring large collage-style graphics complete the offering, which marked Scott’s first apparel range with the sportswear brand.

General Mills tapped Travis Scott in June for a limited edition release of co-branded Reese’s Puffs cereal. A collaboration almost no one saw coming, the Travis Scott-designed boxes were available at major retailers as well as Scott’s own website and a four hour Paris pop-up event. Merch was available on Travis’ website and at the pop-up, with hoodies and T-shirts featuring Reese’s Puffs branding and Travis Scott iconography, along with a cereal bowl and spoon sporting the phrases “Don’t Cry Over Spilled Milk” and “Enjoy Today.” The online release of the cereal boxes sold out in just 30 seconds, and our marketplace was teeming with listings for those who missed out.

Just as Travis Scott sneaker hype seemed to reach peak levels, Jordan Brand announced the release of the Travis Scott x Jordan I Low. The pair borrowed many of the same design elements from its high-top counterpart, reprising the brown nubuck and Cactus Jack branding. The most notable change is the reverse swoosh, whose color has been swapped from black to white. Just like the Jordan I High drop, the shoes were available via the SNKRS app and Travis Scott’s website. As expected, the model sold out instantly.

On August 28, Netflix premiered Travis Scott: Loom Mom I Can Fly. The documentary offers a look into Scott’s world in the months surrounding Astroworld’s release, and the Houston rapper commemorated the occasion a few days later with a customizable merch drop on the movie’s website. The line consisted of hoodies and T-shirts which could be purchased as-is or personalized with additional graphic overlays of your choosing. Two standard pieces–a hoodie and T-shirt–rounded out the limited time release.

Travis Scott made a triumphant return to music in October with the release of Highest in the Room, his first single since Astroworld. Initially used in Kylie Jenner’s “Kybrows” collection ad in April before Travis debuted the song himself at Rolling Loud Miami in May, the official release saw La Flame drop off the track’s music video, along with a tie-dye T-shirt featuring a Basquiat-style “Highest in the Room'' graphic and physical copies of the single on vinyl, CD and cassette.

With “Highest in the Room” poised to reach number one on Billboard’s Hot 100 chart, Travis Scott teamed up with Jordan Brand again to release an apparel capsule. The offering saw a collection of hoodies, T-shirts, sweatpants, shorts and hats in Scott’s favored earth tones. Each item combines Jumpman and inverted Nike Air logos with Cactus Jack’s hand-drawn cross insignia, with “Highest in the Room” text worked into the graphics. To get a hold of these, you would have needed to purchase them from Travis Scott’s website.

After months of teasing the shoe, and just a week after the pair’s last apparel offering, Travis Scott and Jordan Brand released the latest Cactus Jack x Jordan silhouette. Coming in olive with bright red hits, a glow-in-the-dark outsole, Nike Air logo at one heel and Travis Scott’s branding throughout, the “Cactus Jack” Jordan VI’s most notable feature is the snap pockets at the collar, clearly inspired by military gear and vintage BDUs. Coinciding with the sneaker release, which was available in all sizes from adult to toddler, was a co-branded apparel collection comprised of washed suede hoodies with flaming Jumpmen, a T-shirt with Michael Jordan’s image and the Cactus Jack logo, two-tone ripstop cargo pants and a pair of shorts adorned with flaming cacti.

Although only the olive and “British Khaki” pairs have been made available to the public, a yellow version of the Jordan VI “Cactus Jack” has been spotted numerous times. While rumors of an official release have swirled, the pairs remain gifts for only La Flame’s friends and family for the time being.

It was only fitting that Travis Scott’s second Astroworld Festival at NRG Park in Houston offer another festival-specific merch drop. A full range of T-shirts, long sleeves, hoodies, sweatpants and snapback hats were available at the show’s merch tents, each with graphics and text deeming them “official souvenirs'' from the day. Aside from the apparel, Astroworld Festival water bottles, lighters and other accessories completed the release.

Travis Scott’s third take on the Air Force 1 Low silhouette released in November 2019, bringing us a version completely different than the previous two. Drawing inspiration from workwear, the Air Force 1 Low “Cactus Jack” combines duck canvas, corduroy, camouflage, flannel, leather, suede, wool and burlap accents to deliver a sneaker that channels the style of traditional chore coats and harkens back to Scott’s Texas roots. The pair’s standout addition is the removable lace cover, which zips down the middle, as well as snaps at the heel with an homage to his hometown of Missouri City, Texas. A gum outsole contrasts the alternating materials across the upper, with Cactus Jack iconography overlaid on panels around the sneaker.

Travis Scott celebrated the forthcoming JACKBOYS compilation album–the first compilation album from his Cactus Jack record label–with successive merch drops, a release model he would maintain with future releases. The initial “Black Jack” drop came with the album’s original announcement and delivered T-shirts, hoodies, sweatpants, shorts, hats and accessories (most notably an electric scooter), with a shattered glass JACKBOYS logo serving as the marquee graphic of the bunch. The second wave arrived a month later, coinciding with the album’s release, and nodded more obviously to the automotive themes throughout the album. It consisted again of hoodies, T-shirts and other closet staples, this time featuring car audio deck cables forming the word JACKBOYS. A “Crew”-embroidered Dickies work jacket and work shirt rounded out the range, a reminder of Travis Scott’s affinity for workwear and rugged clothing. In lieu of accessories the second time around, the graphic-laden customized Cactus Jack 1988 BMW E30 M3 featured on the album’s cover was put up for auction with all proceeds going to charity.

The third release, dropping just a week after the second, saw cartoon-style car graphics on T-shirts and sweats, alongside automotive accessories like a toolbox and steering wheel lock. Following drops focused on accessories, including racing gloves, mirror dice, a radar detector, car cover, limited JBL subwoofers, neon ski mask and even a JACKBOYS-emblazoned riot shield. The final merch installment was a collaboration with Hot Wheels, which saw three die cut, hand painted Hot Wheels BMW M3 E30 “JACKBOYS Edition” toy cars raffled off, as well as a tie-dye tee featuring a print of the toy above an inverted Hot Wheels logo.

Alongside his DJ and close friend Chase B, Travis Scott opened his first permanent retail store, Space Village, in Houston. The brick-and-mortar location originally served as an Astroworld pop-up but evolved into a full-fledged boutique, stocking brands from up-and-comers like Online Ceramics to former collaborators such as Readymade, while also carrying its own line of merch. The in-house collection emphasizes hoodies, hats, and washed tees in earth tones, all featuring the store’s hand-drawn atom logo and exclusively available in-store (or here on Grailed).

It’s not a stretch to pin Nike SB’s recent resurgence to the influence of Travis Scott. The Houston rapper has been spotted in the absolute rarest SB Dunks, from the “Paris” lows to the “Wu-Tang” highs, and was fittingly given the opportunity to design a pair himself. The Nike SB Dunk Low “Cactus Jack” features a muted khaki upper with canvas and tartan overlays, wrapping panels in bandana and plaid patterns. The paisley canvas tears away to reveal a woods-inspired, elephant print-style design, while thick rope laces, black and pink mismatched swooshes and a puffy tongue finish off the model. The sneaker was available on both the Nike SNKRS platform and Travis Scott’s website, and those lucky enough to secure their pair via the rapper’s webstore also scored a special edition box. Along with the Dunks, a range of skateboarding-themed merch was available, featuring hoodies and T-shirts with the same paisley and plaid patterns and motifs seen on the sneakers, as well as the motto “Skateboarding Is Not a Crime.” Cactus Jack skateboarding accessories were for sale, too, including wheels, trucks and a skate tool.

A “friends and family” version of the sneaker has popped on social media, with the only discernible difference from the webstore version being the addition of two buttons at the outer collar, which were light brown on some pairs and dark brown on others. A sample pair has also made its rounds on the internet, which does away with tear-away bandana-wrapped canvas entirely. A release date for either is unlikely, so expect exorbitant asking prices on the few pairs that make it to the marketplace if you’re looking to add one to your collection.

Shortly following worldwide quarantine orders in the wake of the COVID-19 pandemic, the immensely popular Fortnite tapped Travis Scott for a six-day-long, in-game event. The series of digital concerts, dubbed “Astronomical,” brought purchasable skins to the game’s marketplace, allowing users to play as La Flame rocking his Jordan I collab. Travis Scott also released merch to coincide with each performance. T-shirts, long sleeves, hoodies and hats printed with imagery from the Fortnite event and “Cactus Jack Gaming" graphics—alongside an action figure set of the in-game skins and Cactus Jack x Fortnite co-branded Nerf blaster—completed the first drop. The second release continued the same apparel themes, while also delivering gaming accessories including thumb grips for video game controllers and a Cactus Jack Cyrillic logo wrist pad for mouse-and-keyboard players. Subsequent waves offered more Cactus Jack x Fortnite tees and sweats, Cactus Jack Gaming merch (with heavy use of the Cyrillic logo) and other themed accessories, with a few restocks of the action figures and Nerf blaster to boot.

During his “Astronomical” set, Travis Scott debuted his single “The Scotts” featuring one of his musical heroes and partial inspiration for his rap moniker, Kid Cudi. Physical albums, some bearing alternative KAWS-assisted cover art, released alongside the Fortnite merch. Some of the clothing—such as the “World” graphic apparel which displays the Fortnite map on a burning globe with a smiley face, a PlayStation logo flip, and the slogan “Live in your world, RAGE in ours.” across the back above a flurry of Cactus Jack logos—carried “The Scotts” in the official product name.

The most recent addition to the growing Cactus Jack footwear lineup at the time of writing, the Nike Air Max 270 React ENG “Cactus Trails'' see Travis Scott take on a model featuring Nike’s React technology. Inspired by the outdoors and the weathered, vintage look La Flame is so fond of, the pair combines browns, tans and orange with a React foam midsole and 270-degree air unit at the heel. Contrasting red eyelets and Cactus Jack hit at the heel-tab, a retro purple and teal lacelock and fleece-lined ankle collar complete the well-worn ’90s hiking aesthetic. Aside from the sneakers, Nike released a concise capsule collection to accompany the drop, featuring a black hoodie, sweatpants and T-shirt outfit with 3D utility pockets.

Travis Scott also released his own collection of “Cactus Trails” merch—separate from the collaborative Nike apparel—to coincide with the release of his latest Swoosh model. The drop was highlighted by a series of sherpa fleeces, including a tri-color full-zip sherpa jacket, half-zip sherpa fleeces and full-zip sherpa vest, all of which carried over the sneakers’ color palette and strewn with “Cactus Trails” iconography. The rest of clothing consisted of hoodies, T-shirts and shorts emblazoned with loud hiking, climbing and running graphics in similarly earthy hues, while a bandana, hiking socks, boat keychain, Nalgene bottle, sleeping bag, portable hammock, compass keychain and thermometer keychain finish off the Houston rapper’s fully-encapsulating outdoor offering.

With COVID-19 still wreaking havoc across the globe and masks quickly becoming a daily essential, Travis Scott delivered the Cactus Jack Health Pack. The offering included a mocha brown cotton facemask embroidered with his record label’s signature cross logo, along with agave-scented hand sanitizer and a SafeTouch multi-tool done up in La Flame-approved earth tones and prints. The hand sanitizer bottle even reads: “Kills 99% of germs…La Flame burns the other 1%.” Stay safe, ragers.

Christopher Nolan referred Travis Scott as “the final piece to a year-long puzzle” in a 2020 interview with GQ; the director tapped the rapper to add a track to his highly anticipated film TENET. In conjunction with the release of the song, titled “The Plan”, Travis Scott dropped a T-shirt available on his website for just 24 hours. The heavyweight shirt – which is washed and treated to give it a vintage look—features the film’s logo across the chest and a movie poster-style graphic with the track’s album artwork at the back.

Arguably his largest and most groundbreaking collaboration to date, Travis Scott teamed up with McDonald’s in September of 2020 to add a special limited time menu item—aptly named the
“Travis Scott Meal” and based on Scott’s personal order—marking the first occasion the fast food giant has featured a celebrity meal on its menu since Michael Jordan in 1992. As his fans have come to expect, La Flame dropped a bevy of merchandise, which was available in waves for 24 or 48 hour windows on his official webstore. Each drop contained dozens of items—from hoodies, T-shirts, shorts, sweatpants and hats to jeans and denim shorts, work jackets and pants, crewneck sweatshirts and even slippers—and every item was remixed with McDonald’s and Cactus Jack motifs. Cactus Plant Flea Market even contributed to the offering, codesigning tees, hoodies, long sleeves, crewneck sweaters and a cardigan, with the streetwear brand’s signature whimsical text-based graphics.

Alongside the wide selection of clothing, each release also delivered numerous off-beat accessories, highlighted by a chicken nugget body pillow that was available in the initial wave or product. The final—and most exclusive—piece of this industry-defying partnership was an edition of the recurring Travis Scott action figure. Now the second Travis Scott action figure in the rapper’s merch archive, the toy featured heavily throughout the month long campaign, and was only obtainable through a Twitter sweepstakes where entrants quote tweeted the official post with the collaboration’s tagline, “Cactus Jack sent me.”

Aside from his addition to the TENET film soundtrack, La Flame had been relatively quiet on the music front. That is, until the Houston rapper announced his southern hip-hop-influenced single, “Franchise.” The track itself riffs on Dem Franchise Boyz’s “White Tee,” and Scott appropriately delivered white promotional tees to fit the occasion. The shirt’s main graphics are the large text hits of “YUP!” and “GOT ‘EM BAMBOOZLED” respectively (both lyrics from the song) surrounded by Cactus Jack logos, the title of the single and a tease of his highly anticipated fourth studio album and follow-up to Astroworld, Utopia.

The eventual release of “Franchise” was a big deal for Travis Scott. In addition to George Condo-assisted album artwork and features from Young Thug and M.I.A., the video was partially shot in Michael Jordan’s mansion. To underscore his momentous musical return, La Flame dropped more merch to accompany the track. A rhinestone-appliquéd “YUP!” T-shirt and hoodie sat alongside tees displaying the single’s George Condo-designed cover art or the front gates of Jordan’s mansion. This is on top of a Cactus Jack white tee 3-pack in the post-release “Franchise” offering. One day later, Scott dropped his final round of “Franchise” merch, two more T-shirts featuring large prints of the album artwork, arriving this time in a blue tie-dye or black and white treatments.

With a laundry list of ultra-successful collaborations with major brands already under his belt, Sony announced Travis Scott as Strategic Creative Partner for its PlayStation division—just in time for the long-awaited release of the next-gen PS5 console. In addition to a teaser commercial and special unboxing experience centered around the rapper, Travis Scott delivered another merch drop to mark the occasion. Co-branded T-shirts, hoodies, crewneck sweatshirts, long sleeve shirts, beanies, a puffer jacket, varsity jacket, chore coat and double front pants—as well as a gamer-friendly range of accessories (like a neon Cactus Jack logo sign and bean bag chair)—rounded out the offering that was, once again, only available on his webstore for a limited time.

The crown jewel, however, was the Cactus Jack x PlayStation Nike Dunk Low. Initially spotted in the campaign’s debut ad, the sneaker mixes cream, cool grey and tan hues atop a yellowed midsole, borrows the reverse swoosh from Scott’s Jordan I model and adds Cactus Jack, Sony and PlayStation logos (in both English and Japanese) on the lateral heel, heel-tab and outsole. No purchases were necessary for these sneakers’ five lucky recipients though, as they were available via raffle on Scott’s own website and winners were each gifted their pair by the Cactus Jack team.

Rumors of a co-branded PlayStation 5 console—and even a Travis Scott video game—have swirled throughout the months following the announcement of this monumental partnership. Even if that never comes to pass we feel as though there’s plenty of PlayStation x Cactus Jack merch to hold us over.

Legendary rap producers Swizz Beatz and Timbaland came together in March 2020 to bring a quarantined international audience on Instagram a live competition that saw music industry titans (in similar genres and eras) put their hits toe-to-toe with one another in a series that’s both part-music battle, part-celebration. The series, dubbed Verzuz, has gone on to feature all-star matchups including RZA vs. DJ Premier and even Patti LaBelle vs. Gladys Knight, just to name a few.

In honor of Gucci Mane’s digital bout with Young Jeezy in late November 2020, Travis Scott released his “Cactus Jack for Verzuz - TM:1017” merch. The Cactus Jack merch featured large prints of Gucci Mane’s signature snowman and ice cream pendants on a heavyweight treated T-shirt—available in both black and white—along with commemorative text on the back. Most notably, a “2005 ONE SIZE TALL TEE” option accompanied the usual size run, giving fans an homage to the style of 2000s hip-hop this Verzuz battle celebrated.

Travis Scott teamed up with Byredo for his first foray into the beauty industry. The collaboration produced the “Travx Space Rage” collection—consisting of a fragrance spray and scented candle—each arriving in a blue-to-purple gradient glass container with hand-written text detailing from La Flame. Both claim to have “cosmic dust” and “antimatter particle” top notes and “starlight” and “the scent of supernova” heart notes atop an “atmospheric vapor” and “dark nebulae” base. Fittingly, the collection debuted with the tagline: “Wonder what space smells like?”

Travis Scott celebrated his appearance as one of the cover stars of i-D’s spring 2021 issue by doing what he does best: release merch. Inspired by the issue’s special edition cover—which featured Spike Jonze illustrations as well as the photo of Travis Scott—the collection included tees, hoodies and a beanie. All of the gear incorporates both Jonze’s scrawl-like style, as well as classic Cactus Jack signifiers—like the label’s cross logo.

After months of teasers and rumors surrounding Travis Scott’s entry into the spiked seltzer arena, the multi-hyphenate dropped Cacti Agave Spiked Seltzer for public consumption in early 2021. While the collection featured streetwear staples—including Cacti-branded hoodies, T-shirts, socks, hats and even a work jacket—it also included summer-ready gear like slides, towels, swim trunks, ice trays, koozies, a frisbee. Ragers could also buy Cacti-branded homegoods, like a neon sign, rug and wall clock.

In honor of Travis Scott’s 29th birthday, La Flame and Jordan Brand have teamed up once again to deliver another take on the Jordan VI. First teased in 2020 by the likes of Bloody Osiris and formally introduced with a video featuring NBA legend Rip Hamilton, the Jordan VI “British Khaki” is done up in a tonal mix of hairy suede and canvas with bright crimson hits, and recalls many of the signature elements of Scott’s first Jordan VI release. The heel features the OG “Nike Air” text, while glow-in-the-dark accents, snap and zippered pockets at the collar and a heavy dose of Cactus Jack imagery round out the sneaker’s details.

It’s abundantly clear at this point that no Travis Scott milestone passes without an accompanying merch drop. The release of the Houston rapper’s Jordan VI “British Khaki” model is no exception, with a range of both Jordan Brand and standalone Cactus Jack apparel and accessories available on his website alongside the sneakers. The Jordan Brand apparel capsule features shirts, pants and a vest—all in the “British Khaki” color—while the Cactus Jack “Cactus Cross'' offering includes dozens of motocross-inspired items from clothing to racing gloves and even a plush canvas hand warmer.