"Weekend Reading" is a weekly rundown of our favorite stories from around the web.
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Rampant Influencer Fraud is Costing Brands More than $1 Billion Each Year
"Influencer fraud will cost advertisers more than $1 billion in 2019, a figure that could grow to $1.5 billion by 2020, according to a new report. In partnership with the University of Baltimore, Tel Aviv-based cybersecurity firm Cheq found that as influencer marketing spending by brands is expected to reach $8.5 billion in 2019, such “growing popularity [has brought about] greater opportunities for fraud,” and the results are significant."

via: The Fashion Law

What Pushed Barneys to the Edge?
"Once the first word on fashion, the Manhattan-based department store chain has long used the power of its cool factor to ride through its financial turmoil. But following a 72 percent spike in rent for its Madison Avenue flagship, cool may not be enough."

via: Business of Fashion

The Real Story of Supreme
"How an upstart NYC skate brand changed fashion forever."

via: GQ

9 CEOs Share Their Favorite Interview Questions
"Asking about a candidate’s work history may give an interviewer insight into their greatest accomplishments, but learning how an prospective employee thinks on the fly, or what it might be like to work with them, will require digging a little deeper. That can mean asking questions that get at who a person is, or how they handle moments of failure. “I find the most interesting questions are those that open up a larger dialogue,” says Karla Gallardo, the cofounder and CEO of fashion brand Cuyana."

via: Fast Company

Nike Unveils Its Newest Proprietary Cushioning System: Joyride
"Nike has just unveiled its newest form of proprietary footwear cushioning called Joyride. In keeping with Nike’s innovation for materials that are light in weight, and offer a high level of energy return, the Joyride features pods that hold thousands of little TPE beads, each placed strategically in positions where the foot strikes the ground when in motion. Each TPE bead is able to expand in all directions, nike calls this multi-dimensional displacement, so that each wearer can enjoys a more personalised underfoot experience."

via: Hypebeast

Rom-Coms Have Moved on Since 500 Days of Summer
"When 500 Days of Summer was released back in 2009, it became something that is a rarity for indies these days: a hit. It grossed almost 10 times its $7.5 million budget and received two Golden Globe nominations. It inspired young women to get ill-advised Summer bangs. And let’s not forget, Tom and Summer did dumb shit in Ikea before it was cool. It also represents what we now think of as the “Sundance” movie: indie comedy-dramas with quirky humor, often Anglo-centric and very often extremely white. Rom-coms have thankfully evolved since then to be more inclusive, allowing people of colour and LGBTQ people to tell their own stories."

via: GQ

Here's Every Democratic Presidential Candidate's Plan to Solve Student Loan Debt
"Student loan debt is poised to be a hot topic throughout the 2020 Presidential campaign season, especially with early moves from Democratic candidates Elizabeth Warren and Bernie Sanders, who announced detailed plans right off the bat. But those are just two of the many candidates vying to be the party’s choice to go up against President Donald Trump at the polls next fall."

via: LifeHacker

Nike Inks Endorsement Deal With Basketball Star Zion Williamson
"The world's largest sportswear maker has signed the rising 19-year-old basketball star and No. 1 NBA draft pick to its Jordan brand."

via: Business of Fashion

Nike Discusses Sale of Surfwear Brand Hurley International
"As Reuters reported, Nike declined to comment on the amount it could fetch for Hurley. The sportswear giant purchased the brand from Bob Hurley in 2002 for an undisclosed amount of money as it sought to venture into the surfing, skating, and snowboarding industries further. Today, Nike is examining an outright sale of Hurley following an increasingly neglected surfwear market as the fashion industry shifts towards other household sportswear and streetwear names."

via: Hypebeast

A$AP Rocky Has Been Officially Charged With Assault in Sweden
"A statement from the prosecutor on July 25 confirms the charges filed against the rapper and two other members of his team, due to “having come to the conclusion that the events in question constitute a crime and despite claims of self-defence and provocation,” as the Guardian reports. The prosecutor also says they have received a victim’s statement backed up by multiple witness statements that corroborate the incident."

via: Dazed

Tags: weekend-reading