"Weekend Reading" is a weekly rundown of our favorite stories from around the web.
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This Could Be the Next Great Office Chair
"With extraordinary fanfare, furniture giant Steelcase unveiled SILQ, an ultra sleek, new office chair designed to instantly adapt to a sitter’s body movements without fiddling with knobs and levers. The world’s largest office furniture manufacturer believes that it’s finally arrived at an answer to Herman Miller’s legendary Aeron chair, which is still the most popular model in the market today."

via: Quartz

Why Thom Browne Teamed With FC Barcelona
"Thom Browne, the designer, has grand ambitions for Thom Browne, the brand. And he’s betting on an assist — or two — from the sporting world to help fuel growth."

via: Business of Fashion

This Summer, Dress Like Hemingway on His Boat
"Though he’s more likely to be copied for his manly prose, Ernest Hemingway’s manly summer style was pretty great, too. Borrow the look of his pleated shorts"

via: The Wall Street Journal

adidas 'ascendancy' in question as Nike steps up its game
"Adidas was a fixture of the World Cup — the brand provided the ball, the referee uniforms and sponsored the tournament itself (along with outfitting several of the teams) — but the games concluded with a sense that Nike took the crown. Nike outfitted both teams in the final game as well as the eye-popping Nigeria uniforms that became a hot ticket item in London, according to Chinese broadcaster CGTN, and that served as a neat symbol of Nike's general resurgence."

via: Retail Dive

This Is What Street Style Looks Like in the Heart of Santa Fe, New Mexico
"Whenever my aunt comes to visit from Santa Fe, New Mexico, she gets a lot of attention. She has thick, jet-black hair that falls to her hips. She layers beaded necklaces and bangles and is never without a pair of rainbow-colored earrings, usually in the shape of hearts. My aunt wears fiesta skirts with bright tops and more often than not, her signature pair of cherry red cowboy boots. She has a bountiful collection of red sunglasses too, most of which are kept handy in her matching red car. For New York’s cranky urban-jungle-dwellers in their head-to-toe black, she is a sight to behold. They stop with wide smiles to compliment her. But back in Santa Fe my aunt’s fabulous and mesmerizing style is just a touch outside of the norm. New Mexico’s capital city has a population a bit north of 83,000 and is home not only to my mother’s side of the family, but to cowboys, art dealers, musicians, holistic healers, silversmiths, Native American chiefs, and Ali MacGraw. At a glance, Santa Fe’s diverse hodgepodge of people has a sartorial vibrancy and a swagger unlike anywhere else in the United States."

via: Vogue

Kim Gordon Wanted to Be a Visual Artist. Then She Got ‘Sidetracked.’
"Seven years after the breakup of Sonic Youth, the godmother of grunge has carved out the unconventional career in music and visual art she always hoped for."

via: The New York Times

Equinox and SoulCycle are launching a talent agency for fitness influencers
"Now that health and wellness are the new markers of luxury, fitness instructors are increasingly becoming as popular as fashion influencers. They can earn as much as $26,000 per sponsored Instagram post, while top brands like Nike routinely tap them for campaigns. (Fitness trainer Kayla Itsiner, for example, boasts nearly 10 million followers.) Seeing an opportunity to represent the growing number of fitness stars, Equinox and SoulCycle on Thursday announced a joint talent management agency."

via: Fast Company

Burberry Reports that it Has Destroyed Nearly $38 Million in Goods
"Burberry is not the first brand to come under fire for destroying unsold items. As Quartz reported earlier this year, Richemont was actively buying-back and dismantling of its pricey timepieces, in an effort to “save their brand value,” at least in part from the tarnishment that comes from the grey market. Louis Vuitton has, for years, been plagued by reports that in order to avoid selling its well-known bags at a discount and risk tarnishing its image as a luxury leader, it burns its excess leather goods."

via: The Fashion Law

GQ Middle East Launches With Youngest Editor
"A new monthly men's magazine is coming to the Middle East, and Adam Baidawi is leading the charge. At 28-years-old, the journalist and photographer is taking on the role of editor-in-chief of GQ Middle East, which will launch in September through a license agreement between Condé Nast International and ITP Media Group."

via: Business of Fashion

Nike Has a New In-Store Shopping App
"Nike is implementing a new app that aims to enhance the in-store shopping experience by "intuitively [bridging] the worlds of tech and physical retail" via smartphone. The goal is to increase the level of service available to customers in three primary areas. First, it will allow products to be browsed and held on same-day reservations. Additionally, NikePlus members will be able to unlock special products, discounts, and rewards. And finally, it will enable the scanning of barcodes to learn more about the product, color availability, and sizing."

via: Sole Collector

Tags: weekend-reading